About It’s Fresh!®
Making better use of your hard work and the world’s natural resources.

Our Mission is to deliver comprehensive solutions focused on food freshness designed to increase consumer satisfaction, taste and quality, through simple, easy to use solutions.
Our freshness product platform contains three unique technologies that provide comprehensive solutions for vegetables, fruits, flowers, deli-meats, meat, poultry, seafood and perishable items throughout the entire supply chain.
Our products will:
- Determine if a product’s temperature has been compromised throughout the supply chain
- Help determine “is my food still fresh?”, sensing elevated levels of microbial counts, a key indication that food has lost its freshness
- Remove ethylene from fruits, vegetables and flowers, extending their shelf life.
E+™ Ethylene Remover

Extend the freshness of fruits, vegetables and flowers.
Cold Chain Indicator

A “product diploma” to validate product temperature throughout the supply chain.
Food Freshness Indicator

An active freshness cue that helps determine “is my food fresh?”
