It’s Fresh®

e+(tm) Ethylene Remover makes a difference for Orchid expert.

We received a nice letter from Jerry Lee Fischer at Orchids Limited yesterday. Jerry has been in the Orchid business for over 32 years! It is nice to see in addition to fruit, we can help protect potted Orchids during long transit times. Here’s the letter from Jerry…

Dear Greg Pavett.

Orchids Limited has been using sheets of e+ in our shipments of orchid plants to protect against problems arising from possible ethylene damage to foliage and flower buds.

We have used e+ several times with plants heading overseas to places like The European Union, South Africa and other places where we are concerned about our plants being in closed boxes for 3 or more days. We have found that in every case where we have used e+ we have not developed any yellow leaves (which can develop in the presence of ethylene) at all even after a period of 15 days in sealed boxes with no openings! This has been a very good thing for us as we can now rest assured knowing that our plants will arrive in the condition we sent them even after a long journey with unknown temperature conditions. e+ makes a difference.

We are now beginning to use e+ with our domestic shipments with plants in flower to prevent bud blast during shipping. We know this will be especially important in Summer months as warm temperatures can help induce ethylene production in flowering plants. We look forward to seeing the results of including e+ with flowering orchid plants.

Sincerely,

Jerry Lee Fischer President Orchids Limited
Orchidweb.com

Orchids Limited
4630 Fernbrook Lane N.
Plymouth, Minnesota 55446
USA
Toll-free: 1-800-669-6006
Local: 763-559-6425
Fax: 763-557-6956
Website: www.orchidweb.com
Email: orchids@orchidweb.com

help ship potted orchids . jerry lee fischer . orchids . orchids limited . protect potted orchids

Updated commercial trial results - improve value to the consumer with e+(tm) Ethylene Remover

We continue to see quantifiable commercial results with e+(tm) Ethylene Remover. Our most recent journey’s take us to Brazil, Chile, Costa Rica, Italy and the United Kingdom. We are able to demonstrate the ability to extend quality of avocadoes, vine-on tomatoes, mangoes, papayas, chirimoya and melons from the grower into the store, and into the home. Our focus remains to help sustain the world’s fresh food supply. We are anxious to collaborate with key stakeholders throughout the supply chain to help acheive our objective.sfresh-technology-upated-12-may-2010

avocado . fresh fruit . mango . melons . papaya . South America . sustain . vine-on tomato

It’sFresh! Focused on Sustaining the World’s Fresh Food Supply

The vision of It’sFresh!® is to become the standard for food freshness throughout the world. As countries and communities face rising food prices, food shortages and a greater call for environmentally-conscious practices, It’sFresh! aims to make products that sustain the world’s fresh food supply.
Anyone who grows, transports, sells or consumes food has a significant interest in keeping food fresh.
Ensuring freshness and addressing waste at all stages in the supply chain has important financial, environmental and brand implications. Our product’s help sustain the world’s fresh food supply. By removing a small amount of wastage in the fruit, veg, floral, fresh meat and seafood markets we will help lesson these implications.
Our freshness product platform contains three unique technologies that provide comprehensive solutions for sustaining the world’s fresh food supply. Our products will:
 remove ethylene from fruits, vegetables and flowers, extending their shelf life and removing unnecessary wastage throughout the supply chain.
 help determine “is my food still fresh?” by sensing elevated levels of microbial counts, a key indication that food has lost its freshness.
 determine if a product’s temperature has been compromised throughout the supply chain, making the date code (currently used as an indication of freshness) invalid.
 reduce the negative impact of food waste on the environment by monitoring the freshness of the global food supply.
e+™ has been proven to remove ethylene and reduce the respiration rate of fruits and flowers. Studies and trials have been completed at the University level at Cranfield University, within Johnson Matthey’s Global Research Center and in-field trials.
In-field trials include: Hass avocadoes (Mexico, South Africa), packham triumph pears (South Africa), green williams pears (UK) , yaminashi peach (Japan), golden delicious apples (South Africa) and pink lady apples (New Zealand).
Want to make a difference? Please contact us now to be a part of sustaining the world’s fresh food supply.

ethylene removal . food freshness . fruit respiration rate . sustainability . world's fresh food supply

‘Food freshness’ is a worldwide opportunity

We’ve surveyed household’s throughout the world; all have a similar unmet need.
Whether we were in Japan, North America or the United Kingdom consumers all responded that a major concern when purchasing or storing food was that they “don’t truly know if the food is fresh”.

In terms of accessing freshness, research indicates that many consumer have doubts about the reliability and effectiveness of food freshness/durability labeling. In the UK, forty-four percent (44%) of consumers indicate that they find current food freshness labeling ‘difficult’ or ‘very difficult’ to understand.

We have attached the file for additional information. If you’d like any additional information, please contact Mr. Simon Lee, Managing Director, It’sFresh! Europe - slee@itsfreshinc.com or +44-7770-934005.ffi-executive-summary-rrc-260309

consumer confusion . consumer research . food freshness . food labeling

New e+™ Ethylene Removal technology from It’sFresh!

e+ postharvest-biology-technology-white-paper1
We are excited to announce our newest technology focused on delivering a “freshness” solution that has been proven to provide superior adsorption of ethylene for fruits, vegetables and flowers.
e+™ Ethylene Remover provides superior adsorption of ethylene. It is non-invasive, non-toxic, safe and
flexible; can be leveraged throughout the supply chain from grower into the consumers home.

Many horticultural crops have their ripening response accelerated in the presence of ethylene. E.g. bananas, tomatoes, dates, apples, melons, mangos, avocados, papayas, cut flowers, peaches, pears.
Ethylene control to avoids: the premature ripening of fruit, fading or wilting in flowers, early sprouting in root vegetables and the loss of green color and bitterness in some vegetables.

To find out more information on how this technology can help you make better use of your existing work, please contact us. We have also attached additional research completed by Dr. Leon Terry at Cranfield University (Terry et al. (2007) Postharv. Biol. Technol. 45, 214-220.

Dr. Leon Terry . e+ research . ethylene removal . fresh flowers . fresh fruit . fresh plants . fresh vegetables . help keep my flowers fresh